Laureate Vocational Saudi Arabia LVSA is part of the Laureate International Universities Network the world’s largest global education provider with more than 850000 students in over 75 institutions across 30 countries and online. LVSA has been operating in Saudi Arabia since 2009 with over 300 employees and currently operates seven vocational campuses in Riyadh Jeddah Mecca Kharj south of Riyadh and Rabigh north of Jeddah. These vocational colleges offer two and threeyear technical training programs to Saudi students between the ages of 1823 that will lead to vocational qualifications at a range of levels in a variety of subjects. The new colleges will eventually grow to a capacity of 12000 students.
The primary responsibilities below are intended to describe the general content of this position and are not intended to be an exhaustive statement of duties.
Job Description
The Marketing Manager is responsible for the coordination and management of all Marketing activities across LVSA Colleges as well as overseeing the company’s marketing campaigns both internally and externally by playing a key part in communicating the organization’s marketing message.
Essential Job Functions
•Preparing planning and project managing the publication of all publicity material to maximise brand promotion.
•Creating marketing campaigns and working with the company's external PR agency to see them executed.
•Maintain positive working relationships with outsourced providers and cultivate new relationships with other providers
•Contributing to the annual sales and marketing plan.
•Planning and project managing marketing events and evaluating their success.
•Responsible for the approval process of information distributed through different marketing channels including adhering to existing corporate brand standards.
•Developing and implementing an internal marketing programme.
•Plan develop and deliver campaigns as agreed within timescales.
Skills
•Bachelor’s degree in Marketing or related field. Masters preferred.
•5 years relevant working experience.
•Strong and confident communicator.
•Excellent copy writing skills and experience.
•Design skills including graphics and web design.
•Ability to work in a culturally diverse context.
•Ability to communicate clearly and concisely both in written and oral form in both English and Arabic.