Art Director

A Art Director . 6 8 years experience
Responsible for designing and supervising the creative process of an advertising or marketing campaign. Creates and sketches out specific parts of an art piece makes changes as needed and participates in TV commercial and photography shoots to ensure client39s vision is met.
PRIMARY RESPONSIBILITIES
bull Supervise the overall visual appearance of an art piece of scene.
bull Ensure the piece or campaign is visually striking stimulates moods contrasts features and psychologically appeals to a target audience.
bull Make decisions about designs colors fonts and style.
bull Translate desired moods messages concepts and underdeveloped ideas into imagery.
bull Concept with copywriter to devise slogan logos and campaigns.
bull Imagine what the finished pieces looks like.
bull Resolve conflicting agendas.
bull Ensure deadlines are met.
bull Resolve inconsistencies between the various individual inputs.
bull Design ideas for commercial mailer brochure or other advertisement.
bull Devise headlines or other copy.
bull Elegantly communicate the marketing message.
bull Handrender comprehensive layouts.
bull Perform preliminary work on a computer.
bull Supervise graphic designers and art department .
bull Coordinate with production department.
bull Oversee printing process.
bull Work on a concept for sections and pages of a publication.
bull Collaborate with photo editors and editors to coordinate what images will match up with certain words.
bull Create the specific look and feel of an entire magazine.
bull Manage multiple accounts.
bull Review and approve art and copy materials.
bull Approve proofs of printed copy.
bull Attend photo shoots and printing sessions as needed.
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